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Our Secret Sauce

3 Key Ingredients

Giving Back

Our Partnership With Environmental Experts

Whelk isn’t just about making sustainable gear – we’re also heavily invested in cleaning our oceans. As a member of 1% for the planet, we donate 1% of our annual sales to Mission 1000 Tonnes, a non-profit based in Montreal that is committed to cleaning our waterways. For every item we sell, we pitch in to help remove waste from our waters.

And how do we calculate our contribution? It’s simple: at the end of every fiscal year we take 1% of our annual sales and donate the amount to help clean our waterways.


Local Designs with a Global Reach

Creativity flows in our veins, which is why our products are designed and prototyped right here in Quebec, Canada! This hands-on approach allows us to make sure our ideas check all of the boxes in terms of durability and sustainability before being launched into production.

When it comes to the nitty-gritty of production, we’ve adopted a hybrid approach that allows us to navigate the choppy waters of manufacturing. While our high volume products that require specialized skills are ethically produced in certified facilities overseas, our more niche products are handmade in small batches right here in Canada. It’s a balancing act that helps us stay cost-effective while remaining true to our values and supporting the local economy. All in all, we’re committed to staying afloat and delivering sustainable gear to outdoor enthusiasts across the globe.


Making the Sustainable Choice

When it comes to designing our gear, we prioritize natural materials over synthetic ones. They’re often more sustainable because they can break down in the environment and don’t contribute to pollution like synthetic materials do. Think of it this way: natural fibers like cotton and wool can quickly biodegrade, while synthetic materials like polyester and acrylic tend to stay around much longer.

But we also recognize that synthetic materials have their benefits – they can be more durable, water-resistant, and wrinkle-resistant than natural materials. That’s why, when we do have to use synthetic fabrics, we make sure to choose the ones with the lowest environmental impact. For example, the our cap brims are made with a Blutech visor, the world’s most sustainable visor thanks to its enhanced biodegradation technology.

F*ck Greenwashing

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